... And why we choose them.

Our designs may be carefree, but we're very serious about the materials we choose to make them. We carefully select for sustainability, appearance and performance. And we're always trying to improve. 

NEW HAWAIIANS

...in our newest fabric, Tencel. We love this fabric for 5 reasons: (1) breathable, (2) buttery soft, (3) wrinkle-resistant, (4) machine-washable, and (5) sustainable. 

View
HAWADAY'S TRAVELER PANTS

Guaranteed to make you feel breezy even under the most solemn, pants-required circumstances.

View